Bringing visibility and resonance to your brand  with messaging and story-driven copywriting. 

After working with me, my clients have raised their rates, increased bookings, sold more confidently across social platforms, felt at home within their brand, and shrunk their imposter syndrome like a sugar cube in a glass of warm water. 

I'm Hilary– brand copywriter for service pros, multi-faceted entrepreneurs, and good-freaking humans hell-bent on making a difference in the world.  

HELLOOO

My zone of genius is highlighting the real transformation of your offers and helping your audience instantly recognize why you’re the expert and why they should hire you, like, yesterday. 


Let's identify your brand's voice with distinct positioning and give you the words that'll make showing up and selling your offers exciting, effective, and deliciously-you. 


Get on the books

Done-for-you Website Copywriting & Brand Positioning 
(Full Scope) 

The Goods

The front-running words you need to position your offers to sell without overexplaining, blurring boundaries, or settling for greater scope and lower rates. 

- 5-7 Page Website
- Brand Messaging Documentation
- Strategy Intensive
- Support for Design Implementation 

$3,535 or 3 × $1,178

Emerge with words that make sharing your website a marketing power-move and talking about your offers deliciously effortless and effective. 

Michaela D., Website Designer 
[Website Copywriting]

“I’ve been BOOKING since I launched and I credit it to me not worrying about if the words are working.”

Nicole L., Confidence & Visibility Mentor 
[Website Copywriting] 



“I needed real support to bring my brand to life in a way that actually reflected me and what I’m building now. Hilary put into words just how powerful my new offers really are. Reading it felt like she’d been watching my life from the inside forever — in the best way possible.”

Get on the books

Done-for-you Website Copywriting & Brand Positioning 
(Smaller Scope) 

Everything from the full-scope, just fewer pages. Same quality of writing, strategic positioning, and confidence showing up to sell your offers. 

- 1–3 page website
- Brand messaging
- Strategy intensive
- Support

$1,767 or 3 × $589

Ideal if your business is focused around one core offer or if you’re just starting out and are still identifying which offer you want to headline. 

Andy N., Founder, Creative Coach
[Website Copywriting] 

“Thank you for articulating everything I haven’t been able to. This is truly outstanding. Hilary saw me as a person and helped connect my brand to my long-term vision as a business owner. Hire her if you’re ready to have your life changed and your business fueled up.”

​"It shows you how to talk about what you do in a way that actually lands for the reader. The parts that are sectioned off with prompts and examples are super helpful. I finally know what to write and why I'm writing it."

$179 Single Use/ $575 Annual License 

Let’s make sure all that effort you’re going to put in is effective (and with minimal identity crises.) 

Full Website Copywriting Template (Home, About, Services, Contact) with a build-your-own Brand Messaging Blueprint to ensure your writing is cohesive, on brand, and positioned to sell. 

DIY Brand Messaging & Website Copywriting Template 
(w/ Exclusive Copy Audit Add-on) 

The Editorial Studio 

Enter the studio

Joyce A., Website Designer 
[The Editorial Studio]

And when you’re done, send it my way for professional insights, research-backed positioning, and finessing that takes your copy from first draft > publish ready. 

Get an expert audit at an exclusive Studio Members-only rate.


Enter the studio

Writing your own website copy is such a flex. 

Full Website Copy $933
Smaller Scope $558 

You’ve gotten the words on the document, but you aren’t sure you’ve addressed the reservations your audience might be having or hit the touchpoints required to turn scrolling into inquiries and bookings. 

My red-pen audits come with market research for your target audience, messaging refinement to influence current and future copywriting, structural enhancements, and punchier copy suggestions you can take straight to publish. 

Professional Copy Audits
[Full Website/ Smaller Scope] 

The First Draft

Bonus: 
Get a copy with the revisions worked in–
so you can copy, paste, and publish as soon as you get it back. 



“Hilary is the perfect person to trust with your words. She’s sharp, attentive, supportive, and truly knows language in and out. You’ll end up with writing that is deliciously unique and perfectly positioned for selling.”

send me your first draft

Angelina G, Podcast Manager 
[Full Website Copy Audit] 

BEHIND THE CURTAIN:

For the Website Designers 
Collaborative Sub-Contracting Rates 

email me!

I understand the pains of clients expecting you to write for them, or presenting you with AI-slop that dampens the brilliance of your work. 

Let’s skip the foreplay and embrace the undeniable: 
We’re better together. 



Bring me in at the start of a project to make sure you get copy that’s on your design level and create an experience for your client that’s even more seamless and effective. 

Full website, partial, single page, audits, annual license copywriting templates 


The comradery between writer and designer is a beautiful thing. 

And I have exclusive rates just for you and your clients.

What if your brand didn’t make you choose between 
being seen and being successful?

You’re ready to expose the full transformation of your offers, embrace your own authority, and attract clients that don’t need convincing. 

Let’s get you the words that make your brand’s pull irrefutable and irresistible to clients excited (and ready) to invest. 

unmask your brand

What If

Send

I'd love to hear from you! Please fill out the form below or send a note directly to callher@itshilaryrota.com.

Inquire