You’re about to give your audience a website that talks the talk and walks the walk.
Which means… it’s time to write it all out.
Maybe you’ve been doom-scrolling through websites in your industry, looking for a little midnight inspiration, only to be met with:
Don’t worry. Writing website copy feels like a beast, but it doesn’t have to gnaw your arm off.
There are a few ways to approach it—and when done well, the payoff is huge.
Choose your adventure. Let’s go.
A brave route, scrappy traveller. Respect.
When writing your own website copy, your best friend is a map.
Aka: a wireframe.
Figure out the bones of the page:
It’s easy to wander into the wilderness without a map.
This is where light competitor research helps.
Not to copy what they’re saying—but to analyze their hierarchy.
How their page flows. What grabs, what guides.
Keep a notebook handy. Sketch it out.
Once you feel confident with the skeleton, start filling it in:
the meat, the taters, the flavour.
And a word for the wise:
Don’t let grammar or fancy words slow you down on your first—or even second—draft.
Your only job is to get it out. Flow first. Refine later.
This path is for you if:
And if you’re looking for a tried-and-true map, I’ve got one right here for you.
The equivalent of taking the road less travelled… then staying at the inn instead of pitching your own tent.
If you’ve wrangled that first draft into existence, it’s a power move to have someone look it over.
This could be a trusted colleague.
This could be your grandma (who, let’s be honest, is smarter than us all).
Or it could be a copywriter who goes in with a red pen and smooths the edges.
Skimmability is your website’s best friend. Your audience hates dense paragraphs, even when they’re brilliant. A pro can take your draft and turn it into something punchy, clear, and irresistible.
This path is for you if:
Having a trained and objective second-set of eyes to look your work over and make thoughtful edits and suggestions will not only take your work from first draft to publish ready, but it also gives you the validation that you’ve positioned your offers to sell.
Whether you’re a great writer or not, this path calls to you like the ominous trail in Beauty and the Beast called to Maurice.
You know (or want to know) the relief of handing over your rambles and saying, “Please turn this into written art.”
As a copywriter… this is my playground.
Give me the raw, the messy, the voice-notes, the rambling paragraphs—I turn them into a living, breathing, polished moment of finished website copy.
The sweet ecstasy of hearing a client say,
“This is exactly what I was envisioning in my head!!”
Never gets old.
And here’s the thing—you don’t need “bad writing skills” to outsource.
Even brilliant writers choose this path because:
And the list goes on.
Working with a pro also gives you access to the extra tools that make your site not just beautiful… but discoverable:
Plus:
There’s no wrong path.
Just the one that works for you right now.
And that choice will change as you and your business evolve.
