copywriting + offer strategy for passionate founders ready to be recognized for raising the bar on industry standards
copywriting + offer strategy for passionate founders ready to be recognized for raising the bar on industry standards
copywriting + offer strategy for passionate founders ready to be recognized for raising the bar on industry standards
Say the right thing? Attract the right people.
Say it the right way? Turn their attention into action.
What you say and how you say it, determines the pull and power your brand possesses.
aka: booking with you
Website copywriting and strategic brand messaging for service providers delivering exceptional work
(and ready for their recognition and rates to reflect it).
The Copywriter Bringing Your Brand Narrative to the Front Page
THE WORK YOU'RE DOING DESERVES TO BE HEADLINE NEWS.
And put in the hands of people who get it.
SPOILER: That's exactly what messaging and copywriting do for you.
✺ What your clients can't resist about how you take care of business (aka: the tea)
✺ Messaging gaps and undersells so you can articulate and charge your true value
✺ How to position your brand as a category-of-one so booking with you is a no-brainer
It's time to expose:
work with me work with me work with me work with me
The Signature Edit
Step into an elevated professional timeline with a website that speaks to your dream clients and moves them to book.
Brand Voice | Messaging | Full Website Copywriting
Voice & Vision Blueprint
Messaging | Offer Strategy | Positioning
Feel the ease of alignment with dialled-in messaging, offers that drip with value and intrigue, and the language your audience needs to hear in order to invest.
The First Draft
Editing | Strategy | Feedback
A sanity-saving second set of eyes, right when you need them. Hit 'send' on that welcome email sequence, launch that juicy offer, or finally publish your website.
Hey, I'm Hilary
Multi-faceted writer and strategist,
dedicated to bringing your brand vision to life – without compromising authenticity or integrity. (You don't need to sell your soul to sell your offers.)
My mission is simple:
Help you show up as your brand's biggest asset (because that's what you are) and sell out your offers to good flippin' humans who've been looking for you.
And experience the difference of "hoping for the best" and knowing your dream-fit clients are going to find you and book.
Position your brand to be front-page worthy.
"Hire [Hilary] if you are ready to have your life changed and your business fuelled UP!!"
"SERIOUSLY knocked it out of the park! I am so obsessed with all of this, seriously, this is life changing."
"I'm already looking forward to future work because I know you'll always deliver exactly what I want and need, with minimal effort on my end."
This just in....
Andy N. – Founder, Creative Coach
Nicole L. –
VA, Mentor
Anna H. –
Web Designer
Writing website copy feels like a beast, but it doesn’t have to gnaw your arm off.
There are a few ways to approach it—and when done well, the payoff is huge.
Choose your adventure. Let’s go.
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Your visuals can grab attention, but it’s your website’s words that guide visitors, spark connection, and inspire action. That’s where copywriting comes in.
Over the last 2 years, I’ve discovered that my most profitable and exciting work didn’t come from perfectly curated content, but from the everyday details that impacted the bigger picture –the character building, nitty-gritty tales of yore that struck the chord and let clients know I was the one.
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Have you ever followed someone online and found yourself completely drawn in, like a moth to a flame, totally enamoured by their vibes?
That’s attraction marketing in action.
And nobody does it better than Paizley Laura, the founder behind Peach Honey — a CBD brand that’s become a whole state of mind.
Words like actually, really, honestly, just, and truly — they sneak in when we’re trying to sound assured but end up watering everything down instead.
So today, let’s unpack why these little “confidence boosters” are, in fact, confidence killers, and what to say instead if you want your words to pull in your audience.
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Nothing compares to the vacant, glazed doughnut stare of someone who simply did not get the punchline. I thought my son would crack up when I read him an email about dart-throwing monkeys and Wall Street experts. Instead, I got a blank look—and a reminder that even the smartest ideas mean nothing if your audience doesn’t understand them.
