copywriting + offer strategy for passionate founders ready to be recognized for raising the bar on industry standards
copywriting + offer strategy for passionate founders ready to be recognized for raising the bar on industry standards
copywriting + offer strategy for passionate founders ready to be recognized for raising the bar on industry standards
Say the right thing? Attract the right people.
Say it the right way? Turn their attention into action.
What you say and how you say it, determines the pull and power your brand possesses.
Website copywriting and foundational brand messaging for service providers going above and beyond–
and ready for their recognition and rates to reflect it.
WRITER & STRATEGIST
BRINGING YOUR BRAND'S NARRATIVE TO THE FRONT PAGE
THE WORK YOU'RE DOING DESERVES TO MAKE HEADLINES.
And put in the hands of people who get it.
SPOILER: That's exactly what messaging and copywriting do for you.
✺ What your clients can't resist about how you take care of business (aka: the tea)
✺ Messaging gaps and undersells so you can articulate and charge your true value
✺ How to position your brand as a category-of-one so booking with you is a no-brainer
It's time to expose:
work with me work with me work with me work with me
The Signature Edit
Full service website copywriting for the service pro's who've plateaued and want their words to reflect their expertise and call in ready-to-invest clients.
Brand Voice | Messaging | Full Website Copywriting
Brand Narrative Intensive
Messaging | Offer Strategy | Positioning
A deep editorial investigation into your brand — clarifying your voice, positioning your offers, and giving you launch-ready messaging.
The First Draft
Editing | Strategy | Feedback
A sanity-saving second set of eyes, right when you need them. Hit 'send' on that welcome email sequence, launch that juicy offer, or finally publish your website.
HEY, I'M HILARY
Multi-faceted writer and strategist,
dedicated to bringing your brand vision to life – without compromising authenticity or integrity. (You don't need to sell your soul to sell your offers.)
My mission is simple:
Help you show up as your brand's biggest asset (because that's what you are) and sell out your offers to good flippin' humans who've been looking for you.
And experience the difference of "hoping for the best" and knowing your dream-fit clients are going to find you and book.
Position your brand to be front-page worthy.
"Hire [Hilary] if you are ready to have your life changed and your business fuelled UP!!"
"SERIOUSLY knocked it out of the park! I am so obsessed with all of this, seriously, this is life changing."
"I'm already looking forward to future work because I know you'll always deliver exactly what I want and need, with minimal effort on my end."
THIS JUST IN
Andy N.
Founder, Creative Coach
Nicole L.
VA, Mentor
Anna H.
Web Designer
Learn how to sound-check your offers before you launch—so you’re not selling something nobody asked for.
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Ever wonder if your business comes across the way you intend? Learning how to establish your brand voice is the key to standing out, building trust, and attracting the clients you actually want. This blog post walks you through defining your tone, connecting with your audience, and creating a consistent, magnetic brand identity.
I shifted from tips and tricks to storytelling…and it worked. Millions of views, aligned subscribers, and dream clients later, I’m sharing the exact frameworks I use to turn stories into connection, trust, and sales.
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Writing website copy feels like a beast, but it doesn’t have to gnaw your arm off.
There are a few ways to approach it—and when done well, the payoff is huge.
Choose your adventure. Let’s go.
