Buyer-informed website audits that show you why your audience isn’t responding to your offers, why marketing feels weird, and how to make changes that stick and shift everything into place.
Find the messaging gaps that are costing you aligned inquiries and booked clients
Because the clients that’ve been coming through have been unpredictable, a lot of word-of-mouth, and tbh, you’re getting tired of not knowing how to consistently get people excited about your work.
Naturally, having a website that speaks for you, makes marketing your business simple, and sells your offers, is the goal.
But “just doing all of that” isn’t easy.
From a website copywriter herself, writing for yourself is hard.
Like, a piece of sand gritting between your teeth, hard.
Even with the details of “what you do” right in front of you, you’re unsure how to market your services or if anyone truly understands the value and depth of what you’re offering them.
Be honest, how many times have you written your website or offer copy only to be like: “do I even understand what I’m selling?!”
And removes any uncertainty of “what goes where” or “how do I know they’ll get this?”
Break up the walls of text and get to the point (lovingly)
Organize your sections so your site takes browsers on a journey (that ends with their wallets opening)
Refocus your messaging so your expertise becomes undeniable and irresistible to interested buyers
A WEBSITE audit will:
I don’t just take a highlighter and shame you into making changes. I investigate the sh*t outta your audience, figure out the words they’re actually using, and give you the insights to completely shift how you’re representing yourself online.
• how your audience makes buying decisions
• language that resonates with your audience
• how to position your work moving forward
So you’re leaving with sharper writing and sharper marketing skills.
You’re also hiring a storytelling snob, a brand strategizing fiend, and a copywriter who’s seriously nosy.
which means you'll walk away with:
You’re not just hiring an editor.
Angelina G., Podcast Manager
“Hilary is the perfect person to trust with your words. She’s sharp, attentive, supportive, and truly knows language in and out. You’ll end up with writing that is deliciously unique and perfectly positioned for selling.”
Once I’m done, you’ll confidently know how to present, market, and sell your offers. On your website. And everywhere else.
BONUS
Every audit includes audience research, messaging analysis, positioning recommendations, website flow suggestions, SEO insights, and strategic copy examples to show you what stronger messaging looks like.
Full Website Audit $1500
Sales Page Audit $558
AUDIT MY SITE | AUDIT MY SALES PAGE
Website Strategy Audits
THE REVIEW
Inside your audit:
✿ Audience & competitor research
✿ Messaging & positioning analysis
✿ Website flow recommendations
✿ SEO opportunities
✿ Buyer journey improvements
✿ Strategic copy examples
✿ Conversion recommendations
✿ Prioritized action plan
I provide more than feedback because I want you to feel confident marketing your offers after we work together.
You feel proud sending people to your site and confident in your business
confidence
Your ideas become structured, readable, and persuasive instead of buried in walls of text
Less Overwhelm
You know how to approach your copy moving forward
Repeatable Framework
You finally launch your website instead of endlessly tweaking
Publishing Momentum
Clear messaging that highlights your expertise — making your offers easier to sell
Brand + Positioning Clarity
What this means for you
copy audits
Nicole L., Confidence & Visibility Mentor
Hilary verbalized it in a way that helped me see more clearly who I’m really speaking to and how I need to be talking about what I offer.”
from email have tripled, and I actually enjoy send days now."
“The biggest thing that clicked for me was the type of people who actually need to be in this space.
Dana R., Website Designer
Hilary helped refocus my messaging so that my expertise was highlighted.
I now have a framework I can use to write stronger copy going forward.”
“Her copy audit was spot on and helped me get to the point with what I wrote.
What My Clients Are Saying
Total Turnaround:varies depending on project scope.
4. You implement with a framework you can reuse
3.You receive clear, actionable edits and direction
2. I audit your copy (messaging, structure, positioning, conversion)
1. You submit your website draft or copywriting you’d like reviewed.
Let’s Make It Happen
Soo…
send me the website link you’ve been hesitating to send potential clients to, spare yourself another season of answering what you do strictly in the DMs, and finally reconnect with how your business is repped online.
Audits are quick, effective, and most importantly, give you the proper foundation to continue growing your sweet-ass business from.
You might be wondering...
A: Yes! Pay in full or split your payment into 2 equal monthly payments.
Q: Do you have payment plans?
A: No, this is not a rewrite. This is an investigative look, see, and tell of what’s going on with your brand words and positioning.
I'll tell you what isn't working, why it isn't working, and what needs to change. I'll include examples where they help illustrate a point, but the goal isn't to rewrite your website for you.
And If reading the audit makes you think, “Can you please just write this in for me now.”
The answer is: yes.
That's exactly what my Website Rewrite service is for.
Q: Is this a rewrite?
A: Absolutely! If it involves words, selling your offers, painting your expertise in the most compelling light, and helping you connect to your audience…I’m there.
And while the work you’re doing is no doubt incredible, your messaging is positioning you as someone who’s still figuring things out.
This sounds okay but will it sell my offers?
I’m so overwhelmed.
I hate sending people to my website.
And past clients agree. They’ve come to me saying things like:
I don’t know if what I’m writing makes sense.
I tend to be wordy and overexplain everything.
Everything sounds flat and vague.
I don’t know how to put my personality into this without losing the plot.
have no idea how to structure the sections.