FOR 15 YEARS, I SERVED TABLES AND LED TEAMS, READING PEOPLE, FEELING THE ROOM, AND MASTERING THE ART OF CONNECTION. I BRING INTUITIVE CREATIVITY AND A DEEP UNDERSTANDING OF BUYER PSYCHOLOGY TO EVERY PROJECT I COLLABORATE ON. 

I'VE BEEN WRITING MY ENTIRE LIFE. IT'S MY favourite way to connect, create RESONANCE, AND communicate. 

I BRING NATURAL INSTINCT AND practised discipline TO deliver writing THAT MAKES PEOPLE FEEL SOMETHING - AND COMPELS THEM to move. 

read my chapter

let's connect

my process

I start by understanding the client's DESIRES, NEEDS, AND DIGGING INTO THE BUYER BEHAVIOURS BEHIND THEIR TARGET AUDIENCE. 

ALIGNMENT & RESEARCH 

Step 1:

I PINPOINT TRIGGER WORDS YOUR AUDIENCE AND PAST CLIENTS ARE USING TO CURATE COMPELLING COPY AND WRITING YOUR FIRST DRAFT. 

STRATEGY & FIRST DRAFT

Step 2:

I finalize ANY EDITS, COLLABORATE WITH YOUR DESIGNER (IF APPLICABLE) and provide ongoing support, ensuring a smooth implementation and successful launch.

EDITS, DELIVERY, & LAUNCH

Step 3:

"this is life changing. The whole time I was reading through it I was picturing it into action. This is a whole new chapter for me and I am SO stoked!"

kind words


MY WEEKLY-ISH NEWSLETTER FOR OUTSIDE-THE-BOX STRATEGY, WRITING INSPO, AND THE OCCASIONAL OVERSHARE FROM SOMEONE WHO SHOULD PROBABLY GET MORE SUNLIGHT. (IT’S ME.)

JOIN COPY HOUR

hop in