Hilary Rota

GET FRONT PAGE READY

Expressive Website Copywriting, Brand Positioning, and Narrative Strategy—
Turning Your Offers Into Front-Page News 

For the service providers who’ve proven their craft, know their desired audience, and crave deeper alignment with how they sell their offers 


An expression of the work you do, the people you serve, and the integrity behind it.

It’s both the magnet and the filter.

The place where the right clients self-identify, lean in, and book. 

When it’s out of alignment, you feel it.
And so does your audience.

YOUR WEBSITE SHOULD FEEL LIKE AN EXTENSION OF SELF. 

APPLY FOR THE SIGNATURE EDIT

This is the work of rebuilding your brand narrative. 

Clarifying who you’re here for.
Articulating why your work matters now.
And creating the subtle urgency that makes the right person inquire. 

STRATEGY FOUNDATION

This is where we uncover the real story behind your brand.

Through a deep brand intake intensive, audience research, category analysis, and offer mapping, we define your positioning, voice, and messaging angles — so the copy is grounded in insight and fact. 

This ensures your website is written with context, nuance, and conviction. 


A process so smooth, it slides off the press. 

THE EDITORIAL BLUEPRINT

THE COPY

Before a single line of copy is written, we architect the story.

This includes:
full website wireframe,
section-by-section flow,
headline angles,
conversion logic,
and UX messaging notes based on reader psychology.



Once the strategy and structure are locked, I write your website with:
narrative pull
editorial authority
emotional intelligence
clear, confident conversion cues

Deliverables include:
Brand Messaging Blueprint
Homepage
About
Services
Contact / Booking
1-week post delivery support


The Signature Edit is a deeply intentional process that sharpens your voice, claims your positioning, and articulates with precision why you are the obvious choice.

For the right person.
At the right moment.


Investment: $4,440 CAD

I’m not here to zhuzh your homepage—
I’m here to help you reintroduce yourself to the world in complete alignment and with full authority. 

APPLY FOR THE SIGNATURE EDIT

Surface level?
Not in this newsroom. 


My work is designed to go deep. I uncover the genius that makes your brand impossible to ignore and resonates instantly with your audience.
 
I work with good humans who aren’t trying to be palatable anymore. The ones ready to own their edge, and show up authentically – while still being professional. 

Giving you a website that sells, a voice that sticks, and the confidence to charge what you’re worth. 







 



STRAIGHT TO PRINT

Your brand story articulated how it feels  IN REAL LIFE. 

“I felt completely listened to, respected, and seen. You handled everything with so much care, almost like it was your own business.”

"Smashed beyond expectations. I’ve been so busy each time I roll out new pieces!! Your work gave me the clarity and confidence to show up in smarter and bolder ways."

“You’ve been one of my favorite creative collaborators—not only for your ability to capture this spark of an idea and blow it up in all the best ways; I felt you truly saw me as a person.”

SEND YOUR STORY

Everything your best-fit clients need to hear is already within you.
My job is to extract it, structure it, and say it in a way that makes the right people lean in — and the wrong ones self-select out.

This is how you stop pleading your case. 
And start leading with your earned authority. 

FAQs 

How long does a project take?

How long does a project take?

Most projects take 3–5 weeks, depending on your response time and feedback turnaround. I keep the process organized and collaborative so you always know what’s next.

Do you offer payment plans?

Do you offer payment plans?

Absolutely! I offer flexible payment options split into 2–4 instalments, depending on the project scope. I want investing in your business to feel exciting, not stressful.

What if I'm not 100% ready for a full site?

If you’re in the early stages of a rebrand, or still refining your offer suite, I recommend starting with a Copy Audit or Brand Messaging Intensive. They’ll give you clarity, strategy, and language you can feel confident using— without committing to a full project just yet.


love outside-the-box strategy, storytelling lore, and juicy vip treats? 
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