Hilary Rota

Website copywriting for service pros who want their offers to be front-page news and devoured by dream clients ready to book

The Signature Edit

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To align you with best-fit clients and keep your bank account happy.

But so many wildly creative humans get lost in the
“what do I even say?” part.

The result?
A site that looks ah-mazingggg—
but doesn’t compel browsers to buy.

The solution?

Copy that sells for you — because no one has time to fight the algorithm (seriously)

Offers positioned to honour the full gravity of your work — and rates that reflect it

Your website has one job:

Full-service messaging and website copy that positions you as the go-to in your niche, aligns your words with the impact of your work, and compels finger-happy scrollers to book.

Make Headlines!

A brand voice that captures who you are and captivates your audience 


Every Signature Edit is custom — because no two brands, voices, or visions are the same. Your proposal reflects the number of pages, strategy depth, and creative direction you need.


Starting at $2,222 CAD

I’m not here to zhuzh your homepage—
I’m here to help you reintroduce yourself to the world in complete alignment and with full authority. 

Strategy Deep Dive

60–90 min voice + vision session,
Audience psychographics, brand positioning, and offer clarity—mapped.

A process so smooth, it slides off the press. 

5 custom pages of SEO-informed copy
Sticky phrases, tone anchors, and your unique selling point—built in.

2 rounds of revisions
Handoff call for confident execution
Bonus: headline + CTA bank to reuse across your marketing

Messaging & Copy Creation

Review & Launch Prep

First 

Second

Third

Surface level?
Not in this newsroom. 


My work is designed to go deep. I uncover the genius that makes your brand impossible to ignore and resonates instantly with your audience.
 
I work with good humans who aren’t trying to be palatable anymore. The ones ready to own their edge, and show up authentically – while still being professional. 

Giving you a website that sells, a voice that sticks, and the confidence to charge what you’re worth. 







 



STRAIGHT TO PRINT

Copy so good it feels like your best friend wrote it.

“I felt completely listened to, respected, and seen. You handled everything with so much care, almost like it was your own business.”

"Smashed beyond expectations. I’ve been so busy each time I roll out new pieces!! Your work gave me the clarity and confidence to show up in smarter and bolder ways."

“You’ve been one of my favorite creative collaborators—not only for your ability to capture this spark of an idea and blow it up in all the best ways; I felt you truly saw me as a person.”

 
I’m going to help extract it and pull them into your orbit...
one juicy word at a time. 

SEND YOUR STORY

Everything your best-fit clients need to hear is already within you.

FAQs 

How long does a project take?

How long does a project take?

Most projects take 3–5 weeks, depending on your response time and feedback turnaround. I keep the process organized and collaborative so you always know what’s next.

Do you offer payment plans?

Do you offer payment plans?

Absolutely! I offer flexible payment options split into 2–4 instalments, depending on the project scope. I want investing in your business to feel exciting, not stressful.

What if I'm not 100% ready for a full site?

What if I'm not 100% ready for a full site?

If you’re in the early stages of a rebrand, or still refining your offer suite, I recommend starting with a Copy Audit or Brand Messaging Intensive. They’ll give you clarity, strategy, and language you can feel confident using— without committing to a full project just yet.


love outside-the-box strategy, storytelling lore, and juicy vip treats? 
Join copy hour – my weekly-ish newsletter for bff access to all of the above and more. 

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