The day has come. You’re taking your business pro.
You’re getting a website to house your skills, your offers, your personality, and the carefully captured stories from clients you’ve delighted. Excellent.
You’re about to give your audience a website that talks the talk and walks the walk.
Which means… it’s time to write it all out.
Maybe you’ve been doom-scrolling through websites in your industry, looking for a little midnight inspiration, only to be met with:
- Word salad that sounds copy/pasted from the infamous, Chad-PT
or - Websites so overwhelmingly incredible you slam your laptop shut and rethink your entire life’s trajectory
Don’t worry.
Writing website copy feels like a beast, but it doesn’t have to gnaw your arm off.
There are a few ways to approach it—and when done well, the payoff is huge.
Choose your adventure.
Let’s go.
Write Your Own Website Copy
A brave route, scrappy traveller. Respect.
Writing your own website copy can be a great option when you understand your audience, your offers, and the story behind your business.
When writing your own website copy, your best friend is a map, aka: a wireframe.
Ask yourself:
- What sections matter most?
- What questions does this page need to answer?
- What order makes the most sense?
- Where should my headlines live?
- What action do I want readers to take next?
How to Successfully Position Your Copy Before You Start Writing
Whether you’re using the map I’ve created for you or assembling your own, you’re going to want to do some competitor research along the way.
Not to copy what they’re saying, but to analyze their hierarchy.
How their page flows. What grabs, what guides. And most importantly, where the gaps are.
What are they missing that you provide. I find the most valuable part of competitor research isn’t establishing what they’ve got that you don’t have…but rather, the opposite.
What experience, approach, or lens are you bringing to the table that they aren’t?
Bingo. You just found your edge.
And a word for the wise:
Don’t let grammar or fancy words slow you down on your first—or even second—draft.
Your only job is to get it out. Flow first. Refine later.
This path is for you if:
- you enjoy writing
- you’re confident putting your work into words
- you love a challenge
- homework makes you feel alive
- you’re ready for a little self-reflection
If you’re excited to write your own website copy but have no idea where to begin, The Editorial Studio was built for exactly this stage.
It’s my website copywriting template that walks you through the structure, strategy, prompts, and page flow so you’re never staring at a blinking cursor wondering, “What am I supposed to write here?”
Think of it as your roadmap before the writing begins.
When a Website Copy Audit Is the Right Choice
If you’ve wrangled that first draft into existence, it’s a power move to have someone look it over.
This could be a trusted colleague.
This could be your grandma (who, let’s be honest, is smarter than us all).
Or it could be a copywriter who goes in with a red pen and smooths the edges.
Skimmability is your website’s best friend. Your audience hates dense paragraphs, even when they’re brilliant. A pro can take your draft and turn it into something punchy, clear, and irresistible.
This path is for you if:
- you do not want to revise your work 34,830,932 times
- you’re second-guessing parts of your copy
- you’re sounding like everyone else (even though you’re definitely not)
Having a trained and objective second-set of eyes to look your work over and make thoughtful edits and suggestions will not only take your work from first draft to publish ready, but it also gives you the validation that you’ve positioned your offers to sell.
When to Hire a Copywriter
Whether you’re a great writer or not, this path calls to you like the ominous trail in Beauty and the Beast called to Maurice.
You know (or want to know) the relief of handing over your rambles and saying, “Please turn this into written art.”
As a copywriter… this is my playground.
Give me the raw, the messy, the voice-notes, the rambling paragraphs, and I’ll turn them into a living, breathing, freakishly-you moment of finished website copy.
The sweet ecstasy of hearing a client say,
“This is exactly what I was envisioning in my head!!”
Never gets old.
And here’s the thing—you don’t need “bad writing skills” to outsource.
Even brilliant writers choose this path because:
- you don’t have the time
- you’ve got bigger priorities
- you’re too close to your own genius to see it clearly
- you found a writer whose style is dreamy and want that touch
And the list goes on.
A Website Copywriter Brings More Than Words
Working with a pro also gives you access to the extra tools that make your site not just beautiful… but discoverable:
- keywords your audience is actually searching
- meta descriptions, alt text, and page hierarchy
- clarity around what actually belongs on each page
Plus:
- a messaging map that becomes your guide for writing anything
- a new writer bestie (we’re fun, I promise)
So… Which Website Copy Path Is Right For You?
There’s no wrong path.
Just different paths for different seasons.
And that choice will change as you and your business evolve.
Path A: The DIYer with a trusted map
Path B: The First Draft that wants an experienced eye
Path C: The done-for-you experience with a professional copywriter
Whatever path you choose, don’t let perfection keep your website hidden in drafts. Published, refined, and true to your business will always outperform perfect sitting in a Google Doc.
