The day has come. You’re taking your business pro. Meaning: you’re getting a website to house your skills, your offers, your personality, and the carefully captured stories from clients you’ve delighted. Excellent.
You’re about to give your audience a website that talks the talk and walks the walk.
Which means… it’s time to write it all out.
Maybe you’ve been doom-scrolling through websites in your industry, looking for a little midnight inspiration, only to be met with:
- Word salad that sounds copy/pasted from our unflavoured-chicken friend, Chad-PT
or - Websites so overwhelmingly incredible you slam your laptop shut and rethink your entire life’s trajectory
Don’t worry. Writing website copy feels like a beast, but it doesn’t have to gnaw your arm off.
There are a few ways to approach it—and when done well, the payoff is huge.
Choose your adventure. Let’s go.
Option 1: Write Your Own Website Copy
A brave route, scrappy traveller. Respect.
When writing your own website copy, your best friend is a map.
Aka: a wireframe.
Figure out the bones of the page:
What sections matter most?
What order feels strongest?
Where should your headlines live?
It’s easy to wander into the wilderness without a map.
This is where light competitor research helps.
Not to copy what they’re saying—but to analyze their hierarchy.
How their page flows. What grabs, what guides.
Keep a notebook handy. Sketch it out.
Once you feel confident with the skeleton, start filling it in:
the meat, the taters, the flavour.
And a word for the wise:
Don’t let grammar or fancy words slow you down on your first—or even second—draft.
Your only job is to get it out. Flow first. Refine later.
This path is for you if:
- you enjoy writing
- you’re confident putting your work into words
- you love a challenge
- homework makes you feel alive
- you’re ready for a little self-reflection
Option 2: Write Your Own Copy + Get a Pro Polish
The equivalent of taking the road less travelled… then staying at the inn instead of pitching your own tent.
If you’ve wrangled that first draft into existence, it’s a power move to have someone look it over.
This could be a trusted colleague.
This could be your grandma (who, let’s be honest, is smarter than us all).
Or it could be a copywriter who goes in with a red pen and smooths the edges.
Skimmability is your website’s best friend. Your audience hates dense paragraphs, even when they’re brilliant. A pro can take your draft and turn it into something punchy, clear, and irresistible.
This path is for you if:
- you do not want to revise your work 34,830,932 times
- you’re second-guessing parts of your copy
- you’re sounding like everyone else (even though you’re definitely not)
Option 3: Outsource the Whole Thing
Whether you’re a great writer or not, this path calls to you like the ominous trail in Beauty and the Beast called to Maurice.
You know (or want to know) the relief of handing over your rambles and saying, “Please turn this into written art.”
As a copywriter… this is my playground.
Give me the raw, the messy, the voice-notes, the rambling paragraphs—I turn them into a living, breathing, polished moment of finished website copy.
The sweet ecstasy of hearing a client say,
“This is exactly what I was envisioning in my head!!”
Never gets old.
And here’s the thing—you don’t need “bad writing skills” to outsource.
Even brilliant writers choose this path because:
- you don’t have the time
- you’ve got bigger priorities
- you’re too close to your own genius to see it clearly
- you found a writer whose style is dreamy and want that touch
And the list goes on.
Working with a pro also gives you access to the extra tools that make your site not just beautiful… but discoverable:
- keywords your audience is actually searching
- meta descriptions, alt text, and page hierarchy
- clarity around what actually belongs on each page
Plus:
- a messaging map that becomes your guide for writing anything
- a new writer bestie (we’re fun, I promise)
A Word to the Wise
There’s no wrong path.
Just the one that works for you right now.
And that choice will change as you and your business evolve.
