Hilary Rota

let's get crackin'

Website copywriting for passionate service pro’s ready to embrace their edge, own their expertise, and call in the clients that light them up 

the signature edit

This is the part where your website does the selling for you...
so you can get back to doing what you love 


To align you with best-fit clients and keep your bank account happy.
But so many wildly creative humans get lost in the
“what do I even say?” part.

The result?
A site that looks ah-mazingggg—
but doesn’t compel browsers to buy.

it's your turn

Full-service messaging and website copy that positions you as the go-to in your niche, aligns your words with the impact of your work, and compels finger-happy scrollers to book.

Enter...

Buyers are motivated through emotion, logic, and desire —
and copy with teeth (and just the right amount of sweetness) is exactly what turns curious scrollers into confident buyers.

Copy that sells for you — because no one has time to fight the algorithm (seriously)

A brand voice that captures who you are and what you do. 

Offers positioned to honour the full gravity of your work — and rates that reflect it

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Your site has one job:

Strategy Deep Dive

60–90 min voice + vision session
Audience psychographics, brand positioning, and offer clarity—mapped.

Working with me is smooth like butter

Step 1

Messaging + Copy Creation

5 custom pages of SEO-informed copy
Sticky phrases, tone anchors, and your unique selling point—built in.

Step 2

Review + Launch Prep

2 rounds of revisions
Handoff call for confident execution
Bonus: headline + CTA bank to reuse across your marketing

Step 3


Every Signature Edit is custom — because no two brands, voices, or visions are the same. Your proposal reflects the number of pages, strategy depth, and creative direction you need.


Starting at $2,222 CAD


The Investment

I’m not here to zhuzh your homepage—
I’m here to help you reintroduce yourself to the world in complete alignment and with full authority. 

Surface level? Don't know em. 


My work is designed to go deep. I uncover the genius that makes your brand impossible to ignore and resonates instantly with your audience.
 
I work with good humans who aren’t trying to be palatable anymore. The ones ready to own their edge, and show up authentically – while still being professional. 

Giving you a website that sells, a voice that sticks, and the confidence to charge what you’re worth. 







 



lock it in

Copy so good it feels like your best friend wrote it.

“I felt completely listened to, respected, and seen. You handled everything with so much care, almost like it was your own business.”

"Smashed beyond expectations. I’ve been so busy each time I roll out new pieces!! Your work gave me the clarity and confidence to show up in smarter and bolder ways."

“You’ve been one of my favorite creative collaborators—not only for your ability to capture this spark of an idea and blow it up in all the best ways; I felt you truly saw me as a person.”

Everything your best-fit clients need to hear is already within you. 
I’m going to help extract it and pull them into your orbit.
One juicy word at a time. 

FAQs 

How long does a project take?

How long does a project take?

Most projects take 3–5 weeks, depending on your response time and feedback turnaround. I keep the process organized and collaborative so you always know what’s next.

Do you offer payment plans?

Do you offer payment plans?

Absolutely! I offer flexible payment options split into 2–4 instalments, depending on the project scope. I want investing in your business to feel exciting, not stressful.

What if I'm not 100% ready for a full site?

What if I'm not 100% ready for a full site?

If you’re in the early stages of a rebrand, or still refining your offer suite, I recommend starting with a Copy Audit or Brand Messaging Intensive. They’ll give you clarity, strategy, and language you can feel confident using— without committing to a full project just yet.


My NEWSLETTER FOR OUTSIDE-THE-BOX STRATEGY, WRITING INSPO, AND THE OCCASIONAL OVERSHARE FROM SOMEONE WHO SHOULD PROBABLY GET MORE SUNLIGHT. (IT’S ME.)

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