Hilary Rota

Learn how to sound-check your offers before you launch—so you’re not selling something nobody asked for.

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Photos from a Photo Booth stick out from a woman's jean back pocket, with her arms folded across her chest, her black t-shirt partially in view.

Hilary Rota

Ever wonder if your business comes across the way you intend? Learning how to establish your brand voice is the key to standing out, building trust, and attracting the clients you actually want. This blog post walks you through defining your tone, connecting with your audience, and creating a consistent, magnetic brand identity.

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fresh off the press // fresh off the press // fresh off the press // 

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Hilary Rota

I shifted from tips and tricks to storytelling…and it worked. Millions of views, aligned subscribers, and dream clients later, I’m sharing the exact frameworks I use to turn stories into connection, trust, and sales.

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fresh off the press // fresh off the press // fresh off the press // 

Hilary Rota

Writing website copy feels like a beast, but it doesn’t have to gnaw your arm off.
There are a few ways to approach it—and when done well, the payoff is huge.
Choose your adventure. Let’s go.

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fresh off the press // fresh off the press // fresh off the press // 

Learn how to sound-check your offers before you launch—so you’re not selling something nobody asked for.

Ever wonder if your business comes across the way you intend? Learning how to establish your brand voice is the key to standing out, building trust, and attracting the clients you actually want. This blog post walks you through defining your tone, connecting with your audience, and creating a consistent, magnetic brand identity.

Photos from a Photo Booth stick out from a woman's jean back pocket, with her arms folded across her chest, her black t-shirt partially in view.

Over the last 2 years, I’ve discovered that my most profitable and exciting work didn’t come from perfectly curated content, but from the everyday details that impacted the bigger picture –the character building, nitty-gritty tales of yore that struck the chord and let clients know I was the one.

Have you ever followed someone online and found yourself completely drawn in, like a moth to a flame, totally enamoured by their vibes?
That’s attraction marketing in action.
And nobody does it better than Paizley Laura, the founder behind Peach Honey — a CBD brand that’s become a whole state of mind.

A blue baseball cap faces head-on with the words "Mental Vacation" in an italics serif font, its brim sitting on a white, folded towel