A wooden desk with five books on top of it, one of which is open, a lit candle, and a room diffuser.

Hilary Rota

What if the words we use don’t mean what we think they mean? This post explores the overuse of vogue words and how to self-audit to create more compelling copywriting that connects.

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A white t-shirt with "Be a Badass" written on it

Hilary Rota

In this post, you’ll learn what magnetic messaging means for your marketing strategy, why specificity drives connection, and how to start sharpening your own message immediately.

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Hilary Rota

Struggling to sell higher-ticket offers? Discover how proof-driven website copy builds credibility, trust, and conversions.

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A blue baseball cap faces head-on with the words "Mental Vacation" in an italics serif font, its brim sitting on a white, folded towel

Hilary Rota

A step-by-step strategy to turn your old writing into high-performing assets for your business in 2026.

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fresh off the press // fresh off the press // fresh off the press // 

In this post, you’ll learn what magnetic messaging means for your marketing strategy, why specificity drives connection, and how to start sharpening your own message immediately.

A white t-shirt with "Be a Badass" written on it

Struggling to sell higher-ticket offers? Discover how proof-driven website copy builds credibility, trust, and conversions.

A step-by-step strategy to turn your old writing into high-performing assets for your business in 2026.

A blue baseball cap faces head-on with the words "Mental Vacation" in an italics serif font, its brim sitting on a white, folded towel

Learn how to sound-check your offers before you launch—so you’re not selling something nobody asked for.

Ever wonder if your business comes across the way you intend? Learning how to establish your brand voice is the key to standing out, building trust, and attracting the clients you actually want. This blog post walks you through defining your tone, connecting with your audience, and creating a consistent, magnetic brand identity.

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Over the last 2 years, I’ve discovered that my most profitable and exciting work didn’t come from perfectly curated content, but from the everyday details that impacted the bigger picture –the character building, nitty-gritty tales of yore that struck the chord and let clients know I was the one.

Have you ever followed someone online and found yourself completely drawn in, like a moth to a flame, totally enamoured by their vibes?
That’s attraction marketing in action.
And nobody does it better than Paizley Laura, the founder behind Peach Honey — a CBD brand that’s become a whole state of mind.

A blue baseball cap faces head-on with the words "Mental Vacation" in an italics serif font, its brim sitting on a white, folded towel